Got your emotions in check?

For Poker SM, the Swedish Masters in Poker, the campaign asked a simple question: got your emotions in check? We took the idea of a poker face to its breaking point, dropping a stone-cold player into the one place no one keeps their composure, a screaming rollercoaster at full speed. While everyone around him throws their hands up and loses it, he doesn't flinch. The whole ride and the theme park around it were built in 3D, drawing on the unmistakable feel of Stockholm's Gröna Lund so the world reads as instantly, recognizably Swedish.