Dreams Do Come True

A campaign for Texas Longhorn's 30th anniversary Ford giveaway

Client

Texas Longhorn & Ford

Credits

  • DirectorSeth Brusewitz
  • CGIMarcus Ryden
  • ProducerKalle Österby
  • Director of PhotographyFredric Johansson
To mark 30 years of Swedish steakhouse Texas Longhorn, the brand ran a giveaway built around one of America's most iconic names. The prize Ford F-150 tears across sun-baked desert, pure Americana, before driving headlong into a towering sandstorm. It emerges somewhere else entirely: Sweden, where the same truck rolls on through cool Nordic landscapes until it finally pulls up at a Texas Longhorn. The journey retraces the restaurant's own, founded by a man who made the trip from Texas to Sweden three decades ago. Since the truck couldn't travel to the American desert, everything leading into the sandstorm had to be built in full 3D.
Dreams Do Come True
Dreams Do Come True
Dreams Do Come True